Digital Marketing Executive

Full-time

Posting Date:
April 20, 2026

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Overview:
KuiperZ is looking for a smart, creative, and performance-focused Digital Marketing Executive to join our team. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing activities across social media, paid campaigns, content marketing, email marketing, and lead generation channels. This role requires someone who understands both creative communication and data-driven marketing, and who can contribute to brand growth through consistent execution and fresh ideas.
Core Requirements: (Must Have)
  • Minimum 1 year of experience in digital marketing, performance marketing, social media management, or a similar role
  • Strong understanding of Meta Ads Manager, Google Ads, and social media campaign management
  • Working knowledge of email marketing principles, campaign planning, and audience segmentation
  • Good writing and communication skills in English and Bangla
  • Ability to analyse data, understand performance metrics, and suggest actionable improvements
  • Familiarity with Canva, content planning tools, and digital collaboration workflows
  • Basic understanding of SEO, website content support, and digital funnel strategy
  • Strong time management, coordination ability, and attention to detail
Preferred Qualifications
  • Experience working in an agency, software company, or digital service-based business
  • Familiarity with tools such as Google Analytics, Search Console, Meta Business Suite, Mailchimp, Brevo, or similar email marketing tools
  • Understanding of B2B and B2C digital marketing strategies
  • Knowledge of lead nurturing, retargeting, marketing funnels, and conversion-focused communication
  • Experience supporting software, SaaS, or service-brand marketing campaigns will be an advantage
What We Expect From the Candidate
  • Creative thinking with strong execution ability
  • A performance-driven and result-oriented mindset
  • Ability to work on multiple brands or projects at the same time
  • Strong sense of responsibility and ownership
  • Willingness to learn, adapt, and improve continuously
  • Good teamwork and communication skills
Working Schedule:
9.00 AM to 6.00 PM (Saturday to Thursday)
Key Responsibilities:
Digital Campaign Management
  • Plan, execute, and manage digital marketing campaigns across Facebook, Instagram, LinkedIn, YouTube, Google, and other relevant digital platforms
  • Launch and manage paid campaigns for lead generation, brand awareness, engagement, traffic, and conversion
  • Monitor ad performance regularly and optimise campaigns based on KPIs such as reach, engagement, CTR, CPC, CPL, ROAS, and conversions
  • Support retargeting and remarketing campaigns to improve lead conversion and customer recall
  • Conduct A/B testing for ad creatives, headlines, audience segments, landing pages, and campaign formats
  • Prepare campaign briefs and coordinate with internal teams to ensure timely execution
Social Media Management
  • Create, schedule, and manage content across the company and client social media platforms
  • Develop monthly content calendars aligned with brand goals, campaigns, and important dates
  • Write engaging captions, post copy, ad copy, and communication materials in both English and Bangla
  • Monitor page activity, audience engagement, comments, and inbox communication when required
  • Track content performance and suggest improvements based on audience response and engagement patterns
  • Assist in growing social media communities through consistent posting and audience-focused content strategies
Content and Brand Communication
  • Contribute ideas for campaigns, reels, videos, carousels, promotional visuals, and brand storytelling
  • Work closely with graphic designers, video editors, and content creators to produce effective marketing materials
  • Help maintain brand tone, message consistency, and quality across all digital channels
  • Support the creation of website content, landing page content, promotional scripts, and campaign messages
  • Research market trends, competitor strategies, customer behaviour, and digital opportunities to improve the communication strategy
Email Marketing
  • Plan and execute email marketing campaigns for promotions, lead nurturing, customer engagement, announcements, and follow-ups
  • Write compelling email subject lines, preview text, and email body copy that improve open and click-through rates
  • Segment email lists based on audience behaviour, interest, lead stage, and campaign objective
  • Manage email scheduling, campaign flow, and performance tracking
  • Support newsletter creation for company updates, offers, service highlights, and product announcements
  • Monitor performance metrics such as open rate, click rate, bounce rate, unsubscribe rate, and conversions
  • Help build and maintain clean, organised email databases for better targeting and communication
  • Coordinate email marketing efforts with broader campaign goals, sales funnels, and remarketing strategies
Lead Generation and Funnel Support
  • Assist in building digital lead generation strategies across social, paid, web, and email channels
  • Support landing page planning and lead form optimisation to improve conversion rates
  • Coordinate with sales or business development teams to ensure smooth follow-up of generated leads
  • Help nurture leads through remarketing content, email sequences, and targeted digital campaigns
  • Track lead quality, campaign contribution, and conversion performance
SEO and Website Support
  • Assist in SEO-focused content planning through keyword research and competitor analysis
  • Support website content updates, service page optimisation, blog publishing, and on-page content improvements
  • Work with the content or web team to ensure digital content aligns with search visibility goals
  • Monitor traffic trends and basic performance data from search and website channels
Reporting and Analysis
  • Prepare weekly and monthly reports on digital marketing performance
  • Analyse campaign data and present insights, learnings, and improvement recommendations
  • Track performance across paid, organic, social, and email channels
  • Maintain proper records of campaign budgets, content schedules, and marketing performance history
  • Identify which campaigns, channels, and content types are delivering the best results
Why Join Us?
  • Opportunity to work on diverse digital campaigns and brands
  • Hands-on experience in paid marketing, content strategy, and growth execution
  • A collaborative and supportive working environment
  • Professional learning and career growth opportunities
  • A chance to play an active role in scaling impactful digital projects
Vacancy:
02
Salary Range:
20,000 to 25,000 (based on skill and experience)
Deadline:
August 27, 2026
Job Location:
Lalmatia, Dhaka
Apply Instruction:

Think you’re the right fit for KuiperZ? We’d love to learn more about you.

  1. Complete the form with your nameemail address, and mobile number.

  2. Upload your updated CV (PDF format preferred).

🔗Only shortlisted candidates will be contacted.